ABOUT Maruti Suzuki Accelerator
Maruti Suzuki Accelerator is a flagship program of Maruti Suzuki Innovation. It is one-of-its-kind initiative to explore new technologies that can transform the mobility and technology space. The program supports startups that align with Maruti Suzuki’s mission to be the first mover in bringing positive rapid growth to the automobile space in India as well as across the globe.
Alumni
The Maruti Suzuki Accelerator is a distinguished initiative that identifies and nurtures the most promising startups in the mobility and technology sectors. The selected startups are chosen for their groundbreaking potential and granted exclusive mentorship from industry experts and Maruti Suzuki's top business minds. These startups gain access to real-world test beds and are assigned strategic use cases by Maruti Suzuki, fostering innovation and collaborative growth in the automotive landscape.
OUR PROGRAM STRUCTURE
Focus Area
Meet Our Mentors
" Maruti Suzuki Innovation provides a foundation that startups need to showcase their solutions on a larger canvas and propel their growth."
Ecosystem Enablers
With an objective to build a strong innovation ecosystem, we have set up strategic collaborations with like-minded partners to offer host of benefits and support to participating startups.
Startup Spotlight
Highlights
Frequently Asked Questions
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What is Maruti Suzuki Innovation?
Maruti Suzuki's Innovation initiative is reshaping the automotive landscape in India by guiding startups from ideation to execution, with support for validation, pilot projects, and market entry, alongside access to pivotal investment opportunities.
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What is Maruti Suzuki Accelerator?
Maruti Suzuki Accelerator is a flagship program of Maruti Suzuki Innovation. It is one-of-its kind initiative to explore new technologies that can transform the mobility and technology space. The program supports startups that align with Maruti Suzuki’s mission to be the first mover in bringing a positive rapid growth to the automobile space in India as well as across the globe.
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Who can apply for Maruti Suzuki Accelerator?
Any startup with ideas that are innovative and cost-effective can apply for the Maruti Suzuki Accelerator. However, the applications go through a screening process and the ones that best fit the bill are shortlisted. Refer to the Our Program Structure section for more details.
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Can startups from outside India apply to program?
Yes, startups from across the globe are welcome to apply to our program, provided they maintain at least one operational branch within India to qualify for consideration.
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How long is the program?
The duration of program is approximately 4 months.
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How does the application process work?
The application process involves completing an online form on the Maruti Suzuki Innovation website, where you detail your product, market, team, business model, traction, and roadmap. You may also describe a potential use case with Maruti Suzuki. After submission, the innovation team reviews your application.
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What stage should the startup be to apply to
Maruti Suzuki Accelerator ?
Maruti Suzuki Accelerator prefers to engage with startups that have gone past the Minimum Viable Product (MVP) stage with a few customers already using the product. It has also engaged with startups that have gone past Product-Market fit.
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How detailed should my application be?
Your application should encapsulate a comprehensive business plan, articulating your business concept and market potential with clarity and precision to ensure it is accessible to those unfamiliar with your work. As evaluators with a penchant for data-driven insights, we base our decisions on growth KPIs and the depth of information presented in your application form, pitch deck, and supplementary videos.
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When will I get reply?
The shortlisted candidates will be contacted once the applications are opened for the next Cohort.
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Can we still apply if we have received prior
funding?
Yes, of course. Please include details regarding past rounds of financing in your application.
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Do you only foster automobile startups?
No. Maruti Suzuki Accelerator also supports startups with technologies, solutions or services that might be used in mobility & automobile space. Please mention in your application, on how you think your startup could contribute to this area.
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Can I re-apply for the future cohorts if not
selected in a single cohort?
Yes, of course. Please include details regarding past rounds of participation into your application.
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Can a not-for-profit startup apply?
Yes, of course. Please mention in your application, how your startup can create a significant social impact.
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What is the cost of joining Maruti Suzuki
Accelerator?
For Startups, participation in Maruti Suzuki Accelerator is free. Maruti Suzuki does not take any equity from the ventures, which are part of this program.